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Johnnie Walker

Squid Game Experience
Brand
Johnnie Walker
ProjectSquid Game Experience
Date

Nov 2024

Description

Johnnie Walker brings the tension of the global phenomenon Squid Game to a live audience with an interactive brand activation. The project translates the challenge of the iconic honeycomb cookie game into a public retail environment, utilizing a high-contrast aesthetic and saturated color palette to mirror the source material. The activation, developed by agency WE ARE Pi, features a branded set complete with recurring character tropes from the series. The promotional video documents the live-action technique used to capture the participants' reactions as they navigate the challenge under the observation of costumed guards.

Style

Horizontal, Commercial, Saturated

Industries

Alcoholic Beverages

Color
Hot Pink
Jet Black
Background

Shopping Mall

Context

Advertising Campaign, Social Media / Short Form Video

Associated creatives

WE ARE Pi
WE ARE PiAgency / Creative
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