Johnnie Walker brings a high-energy brand activation to life through this experiential campaign, translating the aesthetics of the popular Squid Game series into an interactive consumer event. The project captures the tension of the iconic honeycomb cookie challenge within a custom-built, vibrant environment designed to mirror the show's distinct visual cues.
Developed by agency WE ARE Pi, the production utilizes live-action technique to document the public's engagement with the experience. The promotional footage highlights the immersive staging, from the presence of costumed guards to the precision required for the game, all set within a retail footprint.
