Nike
Home Ep. 1
Brand
ProjectHome Ep. 1
Date
Nov 2024
Description
Nike's 'Home Ep. 1' is an entry in the Future Movement project, focusing on the intersection of youth culture and community sports. The film documents young football players on an urban pitch, capturing the energy of the game through a raw, documentary-style lens. The production, handled by 100% with agency support from WE ARE Pi, utilizes an analogue film aesthetic. The visuals rely on grainy textures, rapid cuts, and dynamic tracking shots to convey a sense of motion, leaning into a Super 8 and 16mm inspired visual language.
Style
Documentary, Vertical, Grainy
Techniques
Analogue / film, Super 8 / 16mm
Industries
Football (American)
Color
Pure White
Navy
Crimson
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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