Wingstop: March Planning Session

Mar 2024

Wingstop’s March Planning Session campaign brings a humorous edge to corporate culture, centered on a lone employee searching for his colleagues in a cavernous office space. The narrative leans into the contrast between the sterile, quiet corporate environment and the lively energy found within the conference room, where a team celebrates with the product. The production, led by 72andSunny LA and Stept Studios, utilizes clean interior office architecture to frame the action. The spot relies on natural light filtering through expansive glass windows to distinguish the two workplace atmospheres, emphasizing a live-action technique that highlights the contrast between the cool tones of the office floor and the warmth of the breakroom gathering.

Horizontal, Commercial, Clean

Natural light

Office

TVC / TV Commercial