Wilson Padel

Jul 2025

Wilson Padel establishes its brand identity through a series of high-contrast visual assets that center on the kinetic energy of the sport. Developed by Codea Studio, the project spans a variety of formats, from graphic posters to dynamic motion sequences, all unified by a strict monochromatic color palette and bold, minimalist typography. The execution relies on low-key lighting and cinematic techniques, such as multiple exposure and motion blur, to emphasize the technical precision of the equipment and the athleticism of the players. By balancing raw action photography with structured graphic layouts and CGI-rendered product detail, the identity presents a clean, performance-focused aesthetic tailored for the modern sports and gaming landscape.

Vertical, Monochrome

Outdoor & Adventure Sports

Advertising Campaign, Brand Film / Corporate Video