Wilson Padel Brand Identity 2025

Description

This striking black and white portrait features a man wearing a high-collared zipped jacket, captured in a dramatic low-key style. A distinct horizontal motion blur streaks across his face and cheek, adding a dynamic graphic element to the composition. Heavy film grain and stark lighting create deep shadows that accentuate the facial contours and collar details. Vertical red typography and graphic accents run along the right margin of the frame. Created by Codea Studio as part of the brand identity project for Wilson Padel.

Style

Vertical, Cinematic, Desaturated, Monochrome

Techniques

Low-key / chiaroscuro

Color

Background

Black Seamless

Context

Advertising Campaign