Wild Turkey
When You Know It's Right, Don't Change A Damn Thing
Brand
Date
May 2026
Description
Wild Turkey’s commercial film, 'When You Know It's Right, Don't Change A Damn Thing,' centers on a narrative of consistency and tradition within the spirits industry. The film follows a protagonist in a fedora and suit as he traverses varied landscapes, from quiet country lanes to town streets, carrying a wooden chair and a bottle of bourbon. Heavy Duty Projects oversaw the music and sound design for the campaign. The production utilizes a live-action technique, framed through a cinematic lens that leans into desaturated and earthy tones to ground the visual storytelling.
Style
Horizontal, Cinematic, Desaturated, Earthy
Industries
Alcoholic Beverages
Color
Espresso
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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