Wild Turkey
When You Know It's Right, Don't Change A Damn Thing
Brand
Date
May 2026
Description
Wild Turkey explores themes of tradition and consistency in the commercial spot, 'When You Know It's Right, Don't Change A Damn Thing.' The project features a protagonist navigating various landscapes, including pastoral country lanes and town streets, while accompanied by a turkey and a bottle of the brand's bourbon. Executing a deliberate and reflective tone, the film leans into a cinematic aesthetic through moody color grading. The production utilizes live-action technique and a desaturated, earthy palette to reinforce a sense of heritage and permanence across the narrative.
Style
Horizontal, Cinematic, Desaturated, Earthy
Industries
Alcoholic Beverages
Color
Espresso
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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