Wien Energie: Maus

Jan 2025

Wien Energie's 'Maus' campaign unfolds as a narrative commercial, contrasting the stillness of a winter night with the comfort of a home environment. The film utilizes a cinematic, moody aesthetic to frame a brief encounter between a child and a small mouse on a snow-covered street, before transitioning into a warm, domestic interior scene. Developed by agency Demner, Merlicek & Bergmann Werbegesellschaft, the project leans into nostalgic visuals through a distinct color palette that moves from cool blue exterior shadows to soft amber interior lighting. Production was handled by Cobblestone Filmproduktion GmbH and Creme Fraiche Films, with post-production and visual effects provided by Cobblestone Filmproduktion GmbH.

Horizontal, Action, Cinematic, Moody, Nostalgic

Street

Brand Film / Corporate Video