Wickes

Proud as a Peacock

Brand

Date

Jan 2025

Description

Wickes brings its home improvement expertise to the screen in 'Proud as a Peacock,' a commercial spot that tracks the transformation of domestic interiors. The project centers on the hands-on nature of renovation, showcasing individuals as they refresh their spaces through painting, flooring installation, and fixture upgrades. Developed by agency St Luke's and produced by MYTHSMYTH, the campaign utilizes a clean, live-action technique to document the process of home enhancement. The production features integrated sound design and visual effects provided by Grand Central, Eclectic, and 1920 VFX to maintain a polished, professional aesthetic.

Style

Horizontal, Commercial, Clean

Industries

Big Box Retail

Color

Medium Grey

Off-White

Background

Living Room

Context

TVC / TV Commercial