Wickes highlights the tangible results of home renovation in their latest retail spot, Proud as a Peacock. The commercial focuses on the process of domestic improvement, capturing a series of DIY tasks ranging from precision wall painting to the installation of new flooring and fixtures.
The film, created by agency St Luke's and produced by MYTHSMYTH, utilizes a live-action technique to showcase the transformation of living spaces. The execution maintains a clean aesthetic, emphasizing the hands-on nature of the projects through a horizontal commercial format.
