Wickes: Proud as a Peacock
Brand
Date
Jan 2025
Description
Wickes highlights the tangible results of home renovation in their latest retail spot, Proud as a Peacock. The commercial focuses on the process of domestic improvement, capturing a series of DIY tasks ranging from precision wall painting to the installation of new flooring and fixtures. The film, created by agency St Luke's and produced by MYTHSMYTH, utilizes a live-action technique to showcase the transformation of living spaces. The execution maintains a clean aesthetic, emphasizing the hands-on nature of the projects through a horizontal commercial format.
Style
Horizontal, Commercial, Clean
Industries
Color
Medium Grey
Off-White
Background
Living Room
Context
TVC / TV Commercial
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