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Carvana
ProjectWhat’s With The Big Diesel 30

Carvana What’s With The Big Diesel 30 2026

Associated creatives

Ryan Keeton
Ryan KeetonChief Brand Officer
Paul Keister
Paul KeisterAccount Director
Keith Marsh
Keith MarshAssociate
Makena Bercham
Makena BerchamBrand Manager
Karter Krasselt
Karter KrasseltArt Director
Elijah Andes
Elijah AndesWriter
Sam Baerwald
Sam BaerwaldPR
Andrew Langdal
Andrew LangdalCreative
Good Behavior
Good BehaviorProduction
Win Bates
Win BatesDirector
Adam Lawson
Adam LawsonHead of Production
Julianne Maloney
Julianne MaloneyLine Producer
Scott Henriksen
Scott HenriksenDirector of Photography
Matt McIntyre
Matt McIntyreProduction Designer
Jay Nelson
Jay NelsonEditor
Cut + Run
Cut + Run

Tags

shaquille onealshaquille oneal carvana commercialshaquille oneal desktwo women visiting carvanatwo womencarvana vending towercarvana commercial

Description

This Carvana commercial titled What's With The Big Diesel features two women visiting a glass car vending tower at night and conversing with Shaquille O'Neal, who works from an office positioned inside the multi-story vehicle display structure. Directed by Win Bates with cinematography by Scott Henriksen and production design by Matt McIntyre, the spot utilizes vibrant blue lighting and sleek contemporary commercial styling. The narrative highlights the unique vending machine office concept while maintaining a playful tone.