Westermans Homes: Field Farms
Brand
Date
Jan 2025
Description
Westermans Homes introduces Field Farms, a residential property development campaign designed to showcase new housing inventory. The project utilizes high-fidelity 3D render / CGI environments alongside integrated live-action technique to present detached and semi-detached brick homes. The visual narrative tracks through architectural site mapping, moving from exterior elevations into the interior specification of modern kitchens and tiled bathroom fixtures. Developed in collaboration with agency AdSmart from Sky, the creative focuses on site connectivity and regional positioning through animated graphical overlays.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Context
Brand Film / Corporate Video
Associated creatives
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