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Wendy's: Lights. Camera. Wendy. - Case Study

Brand
Wendy's
Date

May 2023

Description

This case study for Wendy’s details the evolution of the brand’s digital presence, focusing on the creative production behind their iconic mascot. The documentation highlights the integration of 3D modeling, CGI, and character voiceover work used to expand the brand's interactive reach across social platforms and television. Produced with the creative direction of VML US, the project captures the cross-disciplinary workflow involved in National Roast Day initiatives. By combining live-action techniques with clean digital interface animations and dynamic typography, the film illustrates the technical infrastructure required to maintain a high-frequency social media strategy.

Style

Horizontal, Commercial, Clean

Techniques

Animation, 3D render / CGI

Industries
CPG / Packaged Food
Context

Brand Film / Corporate Video

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