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Wendy's Lights. Camera. Wendy. - Case Study 2023

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This case study video details the digital production and social media strategy behind Wendy's brand campaigns. The footage showcases 3D character modeling workflows, live-action recording sessions, and television broadcast clips discussing the brand's online presence. Dynamic editing combines behind-the-scenes studio work with screen captures of social media metrics and animated graphics. The video documents how the brand evolved its digital voice during National Roast Day.

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Brand Film / Corporate Video
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