Wendy's: Boomerbook - Wendy's
Brand
Date
May 2022
Description
Wendy's explores the evolution of its digital presence in this recap of the Boomerbook project. The film archives the brand's history of social media engagement, moving through a collection of broadcast news segments, digital activations, and real-time Twitter exchanges. Developed by VML US, the piece employs a high-energy narrative structure supported by fast-paced editing and dynamic text overlays. The visual language integrates retro computer interfaces with broadcast-quality footage, leaning into internet culture aesthetics to frame the brand's timeline.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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