Weleda
Weleda Baby Care
Brand
ProjectWeleda Baby Care
Date
Jan 2025
Description
Weleda’s latest campaign for its Baby Care line centers on the gentle, organic properties of hand-picked calendula. The commercial, produced by AdSmart from Sky, transitions between expansive shots of nature and intimate family vignettes to frame the product's origin and application. The film utilizes natural light and a warm color palette to establish a clean, nurturing aesthetic. The production leans into live-action techniques to emphasize the organic ingredients and care-focused nature of the skincare range.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Skincare
Color
Golden Yellow
Beige
Background
Meadow
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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