Weisser Haselauer Brand Identity 2023

Description

This brand identity project for Weisser Haselauer showcases minimalist graphic design with a clean white brochure displaying elegant typography. The open brochure reveals a dark grey inner cover resting upon a speckled granite stone surface with neutral beige tones. Created with graphic design by Acute and communication agency franCie, the composition emphasizes clean lines and tactile material contrast. Soft, even lighting highlights the paper texture and debossed branding details on the dark cover. The flat lay perspective provides a clear, structural view of the collateral pieces.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Specialty Retailers

Color

Background

Stone Texture

Context

Advertising Campaign, Website / Web