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BrandWeisser Haselauer
ProjectBrand Identity
Close-up shot of cream-colored paper with dark text reading MIT UNS WACHSEN set against a textured dark grey background.

Weisser Haselauer Brand Identity 2023

Associated creatives

Acute
AcuteGraphic Design
franCie
franCieCommunication Agency

Tags

cream paperpaperbrand identitytypographytext on paper

Description

A close-up graphic design detail shot for the Weisser Haselauer brand identity project by Acute and franCie. The composition features the corner of a clean cream-colored paper stock resting on a dark, textured grey surface. Crisp dark lettering along the upper edge of the paper reads Mit Uns Wachsen. The lighting is clean and directional, highlighting the tactile contrast between the smooth paper and the rough background texture.

Style

Commercial, Square, Clean, Minimalist

Techniques

Typography

Color

Cream (50%)
Charcoal (50%)

Background

Concrete Texture

Context

Brand Film / Corporate Video