WE11DONE: WE11DONE S/S 2025 Campaign

Feb 2025

The WE11DONE S/S 2025 campaign presents a series of studio-based portraits that underscore the brand's architectural approach to designer fashion. Photographed by Mok Jung Wook, the series utilizes clean, directional lighting and neutral backdrops to emphasize the sculptural silhouettes of the season's collection. Styled by Haley Wollens, the editorial work balances functional utility wear with satin textures and accessories, including a notable recurring heart-shaped handbag. The campaign features a consistent minimalist aesthetic throughout, with hair by Esther Langham and makeup by Yumi Lee, relying on clean lines and matte finishes to maintain a sharp, focused visual language.

Editorial, Vertical, Clean

Grey Seamless

Advertising Campaign