WE11DONE

Sep 2026

The WE11DONE F/W 26 campaign serves as a visual exploration of contemporary streetwear, captured through a series of intimate, editorial-style portraits. Photographed by John Yuyi with fashion styling by Ai Kamoshita, the imagery leans into a moody, cinematic aesthetic that frames its subjects within retro-inspired interiors and quiet hotel settings. Featuring model Michal Gruszka, the campaign utilizes a mix of analogue film techniques and natural light to emphasize the textures of the collection, from layered hoodies and patterned outerwear to intricate knitwear. The compositions maintain a candid, observational tone, grounding the high-fashion silhouettes in relatable, lived-in spaces.

Editorial, Horizontal

Designer Fashion

Advertising Campaign