Wave Community Bank

Jan 2025

Wave Community Bank explores its service offerings through a series of animated sequences tailored for digital platforms. The project utilises flat vector illustrations to outline financial services and the loan application process, favouring a minimalist aesthetic to convey clarity. AdSmart from Sky leads the creative direction, employing a graphic animation style that incorporates clean turquoise backgrounds and directional visual cues to delineate the brand's services. The commercial content transitions between character-led vignettes and smartphone interface demonstrations, focusing on the accessibility of loan options. By leveraging vector-based visuals and direct typographic messaging, the project maintains a consistent tone across its vertical video format.

Vertical, Commercial, Graphic

Animation, Vector

Banking

Illustrated Frame

Brand Film / Corporate Video