Wattbike
Atom
Brand
ProjectAtom
Date
Jan 2025
Description
Wattbike showcases its Atom smart exercise bike in this commercial production. The film highlights the product’s modern industrial design through dynamic studio photography, incorporating high-contrast color-shifting backgrounds in orange and blue. Integrating live-action technique with 3D render / CGI elements, the project focuses on the bike's handlebar mechanics and connected tablet interface. The creative direction, handled by AdSmart from Sky, overlays editorial review quotes and performance metrics to emphasize the fitness technology features.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
3D render / CGI
Industries
Fitness
Color
Jet Black
Silver
Crimson
Background
Coloured Seamless, Set-dressed
Context
TVC / TV Commercial
Associated creatives
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