Wattbike: Atom
Brand
Date
Jan 2025
Description
Wattbike showcases its Atom smart exercise bike in this high-contrast commercial film. The production blends live-action footage with 3D render / CGI elements to highlight the bike's integrated hardware and sleek aesthetic. Set against dynamic, color-shifting studio backgrounds, the spot features graphic overlays detailing performance metrics and critical reception. The piece was developed by AdSmart from Sky.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
3D render / CGI
Industries
Color
Jet Black
Silver
Crimson
Background
Coloured Seamless, Set-dressed
Context
TVC / TV Commercial
Associated creatives
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