Wattbike
Atom
Brand
ProjectAtom
Date
Jan 2025
Description
Wattbike showcases the Atom smart exercise bike in this commercial project. The film centers on the bike’s mechanical design, pairing live-action footage of the hardware with high-contrast, color-shifting studio backgrounds in orange and blue. Integrating digital interfaces, the production features real-time workout metrics and overlay graphics of press reviews. The film employs a combination of 3D render / CGI elements and live-action techniques to emphasize the product's modern aesthetic and connectivity. Agency creative work was provided by AdSmart from Sky.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
3D render / CGI
Industries
Fitness
Color
Jet Black
Silver
Crimson
Background
Coloured Seamless, Set-dressed
Context
TVC / TV Commercial
Associated creatives
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