Disney: Stay in the Magic 50th Anniversary
Brand
Date
Jul 2023
Description
Disney celebrates its 50th Anniversary with 'Stay in the Magic,' a promotional campaign highlighting the immersive resort experience. The commercial captures family vacation moments across various resort settings, from hotel lobbies and pools to aerial gondola travel. Developed by agencies Disney Yellow Shoes and DentsuMB US, the production features a blend of live-action technique and integrated VFX / visual effects to weave animated characters and magical elements into the guest experience. The project was brought to life through production company Rattling Stick, with post-production and visual effects provided by The Embassy.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Background
Hotel Lobby
Context
TVC / TV Commercial
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