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Disney: Mickey's Toontown

Brand
Disney
Date

Feb 2024

Description

Disney presents a promotional campaign for the revitalized Mickey's Toontown, blending live-action park footage with integrated animated characters. The work captures visitors interacting with iconic figures in a high-energy environment, emphasizing the theme park’s layout and interactive outdoor spaces. Developed by agencies Dentsu Chicago and Yellow Shoes, the production team at Wild Gift utilizes a combination of live-action technique and extensive VFX / visual effects. The final edit, supported by post-production from Blockhead VFX and Cabin Edit, relies on saturated color grading and dynamic camerawork to maintain an immersive atmosphere.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Animation, VFX / visual effects

Industries
Streaming Platforms
Context

TVC / TV Commercial

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