VW ID. Buzz
Open Doors
Brand
ProjectOpen Doors
Date
Jan 2025
Description
The 'Open Doors' campaign for the VW ID. Buzz highlights the modular design and interior versatility of the electric van. The narrative moves through a variety of settings, shifting between neon-lit urban architecture and vibrant daytime driving sequences. Crafted by Scholz & Friends Family GmbH, the commercial production showcases the vehicle's sliding doors and cargo utility. The visual execution utilizes live-action technique and dynamic motion tracking to emphasize the vehicle's features across both high-contrast night scenes and golden hour lighting.
Style
Horizontal, Commercial, Neon, Golden Hour
Industries
Electric / EV
Color
Golden Yellow
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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