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Vue: Be Transported

Brand
Date

Jan 2025

Description

Vue’s Be Transported campaign highlights the premium comfort of its theatre offerings through a series of cinematic visuals. The promotional spot focuses on the tactile elements of high-end cinema seating, capturing the material quality of leather and integrated control features. Utilizing a moody, low-key lighting palette, the work leans into the immersive atmosphere of the viewing experience. The project features creative direction from agency Hijinks, with production and post-production duties handled by Daydreamer. Additional VFX support was provided by The Harbor Picture Company (UK), while the audio landscape was shaped by composers at String and Tins and Radford Music. The film uses a combination of smooth, sweeping camera movements and detailed 3D render and CGI techniques to emphasize the design of the environment.

Style

Horizontal, Action, Cinematic, Moody, Clean

Techniques

Low-key / chiaroscuro, 3D render / CGI

Color
Jet Black
Cobalt
Background

Black Seamless

Context

Brand Film / Corporate Video

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