The VRG GRL Fall '24 campaign frames the brand's latest seasonal collection through an editorial lens. Set against a Mediterranean coastal backdrop, the imagery captures model Daphne Groeneveld in a series of sun-drenched environments ranging from rustic stone terraces to open water aboard a boat.
Photographed by Simon Lekias and directed by Zoe Davidson, the production leans into nostalgic aesthetics and warm, clean textures. The creative execution emphasizes a polished, high-street fashion sensibility, utilizing natural light and hard light to highlight garment details like satin finishes and knit layers. Production was facilitated by Federica Genovesi and the team at Order Projects.
