VRG GRL
Daphne Groeneveld, Fall '24 Campaign
Aug 2024
The VRG GRL Fall '24 campaign frames the brand's latest high street fashion collection against a Mediterranean coastal backdrop. Photographed by Simon Lekias and under the creative direction of Zoe Davidson, the imagery leans into a nostalgic editorial aesthetic, utilizing natural light and warm tones to highlight the seasonal transitions in the apparel. The series features model Daphne Groeneveld throughout, set across scenic locations ranging from sunlit cobblestone squares to open water. Produced by Federica Genovesi and Order Projects, the work incorporates a clean, editorial approach that emphasizes rich textile textures and structural details of the garments while maintaining a cohesive, relaxed narrative.
Warm, Editorial, Horizontal
Natural light
High Street Fashion
Advertising Campaign
