Volkswagen presents a large-scale digital campaign installation housed within the NYC WTC Oculus. The activation utilizes the terminal’s expansive architectural ribs as a backdrop for a series of high-definition displays, showcasing the brand's electric vehicle line through a sequence of vibrant color panels and promotional messaging.
The production integrates live-action technique with dynamic motion graphics, maintaining a clean commercial aesthetic that responds to the scale of the transit hub. The project was executed with creative contributions from Johannes Leonardo, with production support provided by Preymaker and BluEdge.
