Volkswagen: NYC WTC Oculus
Brand
Date
Jun 2023
Description
Volkswagen presents a large-scale digital campaign installation housed within the NYC WTC Oculus. The activation utilizes the terminal’s expansive architectural ribs as a backdrop for a series of high-definition displays, showcasing the brand's electric vehicle line through a sequence of vibrant color panels and promotional messaging. The production integrates live-action technique with dynamic motion graphics, maintaining a clean commercial aesthetic that responds to the scale of the transit hub. The project was executed with creative contributions from Johannes Leonardo, with production support provided by Preymaker and BluEdge.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Background
Hotel Lobby
Context
Out of Home (OOH)
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