Volkswagen: Something Borrowed Bus Shelter

Jun 2023

Volkswagen's 'Something Borrowed' initiative manifests as a dynamic digital display campaign situated within urban bus shelters. The project utilizes high-fidelity 3D render / CGI animation to cycle through a series of colored backgrounds and vehicle models, paired with rhythmic, thematic text phrases that emphasize the brand’s automotive fleet. Developed by agency Johannes Leonardo, the commercial spots integrate into the street-level environment, capturing the motion of surrounding city traffic. Production was handled by Preymaker and BluEdge, ensuring a crisp, horizontal presentation that highlights the evolving nature of the electric vehicle lineup.

Horizontal, Commercial

3D render / CGI

Street

Out of Home (OOH)