Volkswagen
Hedgehog
Brand
ProjectHedgehog
Date
Feb 2025
Description
Volkswagen’s 'Hedgehog' commercial project translates a night scene within a forest undergrowth into an atmospheric narrative. The spot traverses a mossy landscape, tracking the movement of hedgehogs across fallen logs and root systems under moonlight. Produced by All Of Us Here, the work leans into moody, cinematic visuals. It utilizes a desaturated green color grade to maintain a grounded, dramatic tone throughout the animation and live-action sequences.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Animation
Industries
Mass Market Automotive
Color
Forest Green
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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