Vodka Cruiser (Australia)
That's a bold choice
ProjectThat's a bold choice
Date
Jan 2025
Description
Vodka Cruiser’s latest vertical campaign, 'That's a bold choice,' documents a series of candid encounters across Sydney. Created by Clemenger BBDO Australia with production by Revolver, the project leans into a documentary-style approach, following an interviewer as they invite passersby to participate in an impromptu commercial production. Moving between outdoor urban daylight and moody interior environments, the work captures spontaneous interactions through hand-held footage. The execution relies on a vignette-led structure, balancing observational storytelling with a humorous tone that highlights the varied reactions of the public.
Style
Documentary, Humorous, Vertical, Vignette
Industries
Alcoholic Beverages
Color
Rose
Pure White
Background
Street
Context
Social Media / Short Form Video
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