Vodka Cruiser (Australia) That's a bold choice 2025

About

Vodka Cruiser’s latest vertical campaign, 'That's a bold choice,' trades traditional studio setups for the spontaneity of Sydney streets. Produced by Revolver and created by Clemenger BBDO Australia, the project unfolds as a series of humorous vignettes centered on random street interviews. Moving between outdoor urban daylight and moody interior spaces, the production leans into a documentary-style aesthetic. The film captures unfiltered reactions from pedestrians approached by a branded microphone, framing these candid interactions as the core of the commercial work.