Vodka Cruiser (Australia): That's a bold choice
Date
Jan 2025
Description
Vodka Cruiser’s latest vertical campaign, 'That's a bold choice,' trades traditional studio setups for the spontaneity of Sydney streets. Produced by Revolver and created by Clemenger BBDO Australia, the project unfolds as a series of humorous vignettes centered on random street interviews. Moving between outdoor urban daylight and moody interior spaces, the production leans into a documentary-style aesthetic. The film captures unfiltered reactions from pedestrians approached by a branded microphone, framing these candid interactions as the core of the commercial work.
Style
Documentary, Humorous, Vertical, Vignette
Industries
Color
Rose
Pure White
Background
Street
Context
Social Media / Short Form Video
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