Vodka Cruiser (Australia): Bold Choice - 15'
Date
Jan 2025
Description
Vodka Cruiser’s 'Bold Choice' campaign brings a high-energy aesthetic to the alcoholic beverages category. Directed as a 15-second commercial spot, the work transitions from candid street interviews into a theatrical performance space. The production centres on a dynamic stage environment, utilizing vibrant neon lighting and sharp live-action techniques to define the visual tone. The sequence highlights rapid movement and celebratory dance, punctuated by slow motion shots that feature the product range against an illuminated, star-studded backdrop.
Style
Horizontal, Commercial, Action, Neon
Techniques
Slow motion
Industries
Color
Hot Pink
Crimson
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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