Vodka Cruiser (Australia)
Bold Choice - 15'
ProjectBold Choice - 15'
Date
Jan 2025
Description
Vodka Cruiser’s 'Bold Choice' campaign captures a transition from everyday street interviews to a high-energy theatrical environment. The spot leans into a vivid aesthetic, utilising neon lighting and deliberate slow motion to frame the celebratory action on stage. Developed by Clemenger BBDO Australia, the production features a dynamic set design defined by oversized illuminated props and bold colour palettes. The project maintains a live-action technique that highlights the product within this vibrant, fast-paced atmosphere.
Style
Horizontal, Commercial, Action, Neon
Techniques
Slow motion
Industries
Alcoholic Beverages
Color
Hot Pink
Crimson
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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