Vodka Cruiser (Australia): Bold Choice - 15'
Date
Jan 2025
Description
Vodka Cruiser Australia leans into high-energy visuals for their campaign, Bold Choice - 15'. The commercial transitions from a candid street-interview setup into vibrant, neon-lit party environments, utilising dynamic motion and rapid cuts to maintain a fast-paced aesthetic. Produced by Revolver, the project leans into cinematic and playful techniques, incorporating saturated lighting and bold typography. Creative agency Clemenger BBDO Australia directed the creative approach, which features slow motion sequences and live-action techniques to emphasize the brand's energetic tone.
Style
Vertical, Cinematic, playful, Saturated, Neon
Techniques
Slow motion
Industries
Color
Hot Pink
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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