Vodka Cruiser (Australia)
Bold Choice - 15'
ProjectBold Choice - 15'
Date
Jan 2025
Description
Vodka Cruiser Australia leans into high-energy, vertical storytelling for their Bold Choice campaign. The 15-second spot juxtaposes candid, street-style interview segments with high-octane party sequences featuring saturated, neon-lit environments. Developed in collaboration with agency Clemenger BBDO Australia and production house Revolver, the commercial utilizes rapid cuts and dynamic motion to maintain a playful pace. The visual identity incorporates bold, static typography alongside cinematic slow-motion sequences.
Style
Vertical, Cinematic, playful, Saturated, Neon
Techniques
Slow motion
Industries
Alcoholic Beverages
Color
Hot Pink
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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