Viva: Brand Identity

Jun 2024

Viva updates its market presence with a comprehensive brand identity system designed by Fuman. The project spans visual communications, product packaging, and promotional materials, centered around a high-contrast palette of saturated yellow and blue. The visual language leans into playful, rounded typography and bold graphic lines to establish a distinct retail footprint. Execution blends studio product photography with lifestyle imagery and motion graphics. The design system utilizes 3D render/CGI elements and clean vector graphics to maintain consistency across physical packaging, die-cut templates, and outdoor poster displays. The creative direction emphasizes the product's identity through dynamic color-blocking and clear, stylized lettering.

Horizontal, Commercial, Graphic

Typography

Advertising Campaign