Viva
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2024
Description
This brand identity project for Viva establishes a vibrant visual system for the beverage company, leaning into a saturated color palette of bright blues and yellows. The design integrates bold, rounded typography with custom graphic elements, balancing product packaging layouts with lifestyle photography and motion graphics. Fuman led the graphic design, which spans across print, packaging, and digital assets. The execution utilizes a blend of 3D render / CGI, vector illustration, and live-action technique to build a playful and cohesive aesthetic that emphasizes the brand's presence across diverse commercial touchpoints.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Industries
Beverages
Color
Golden Yellow
Context
Advertising Campaign
Associated creatives
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