Snakefire

Apr 2024

Fuman developed a comprehensive brand identity for Snakefire hot sauce, focusing on tactile packaging and artisanal graphic design. The project integrates elements of CPG and packaged food branding, utilising a consistent monochrome palette punctuated by warm, desaturated tones. The visual system leans into a vintage aesthetic through the use of screen print techniques, heavy film grain, and textured paper stocks. Key design elements include intricate serpent illustrations, custom typography, and geometric badge compositions that appear across labels, identity sheets, and promotional materials. Photography for the brand identity project employs a macro lens and natural light to emphasise the physical qualities of the packaging. The compositions often feature rustic, moody arrangements of ingredients, including dried chili peppers and peppercorns, to establish an earthy atmosphere.

Horizontal, Commercial

CPG / Packaged Food