Fuman developed the comprehensive brand identity for Snakefire, a hot sauce line within the CPG and packaged food sector. The project centres on a tactile, artisanal aesthetic, utilising screen print and silkscreen techniques to enhance the packaging's physical presence. Across various collateral, the identity employs a mix of clean, minimalist typography and intricate, vintage-inspired illustrations.
The visual system leans into a warm, earthy palette, grounding the bold serpent imagery and geometric badges in high-contrast monochrome applications. Through the use of macro photography and analogue film grain, the design emphasises the raw, rustic qualities of the product while maintaining a polished graphic structure.
