Viva Brand Identity 2024

Description

This image showcases a brand identity project for Viva, created with graphic design by Fuman. The left side features a bright yellow background with bold black typography reading Go With Your Gut and Drink Viva, complemented by floating translucent shapes. The right side displays a lifestyle scene with two young adults sitting on a blue sports court surface next to a basket filled with oranges and branded blue cans. The woman wears a yellow zip-up hoodie, blue jeans, and yellow sneakers, while the man wears a denim jacket with a sherpa collar and jeans. The composition combines graphic design elements with contemporary lifestyle photography.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Beverages

Color

Context

Advertising Campaign