Viva Brand Identity 2024

Description

This graphic design project for Viva features a vibrant dual-panel layout set against bright yellow and blue backdrops. The left panel showcases a black shopping basket filled with fresh lemons and blue beverage cans resting on an artificial turf surface. The right panel presents two models outdoors under a cloudy sky, with one holding a branded box while wearing sunglasses and a yellow hoodie. Bold, rounded yellow typography reading Viva spans across the top of each composition, complemented by barcode graphics and promotional text at the bottom. The overall aesthetic is heavily saturated with clean graphic lines and a playful, energetic color palette.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

Typography

Industries

Beverages

Color

Context

Advertising Campaign