Visit California’s Childhood Rules campaign leans into high-energy outdoor exploration, capturing children as they navigate the state's diverse landscapes. The production traverses redwood forests, coastal trails, and expansive sand dunes, framing these environments through cinematic drone footage and warm, natural light.
Utilizing a live-action technique, the video emphasizes the scale of the locations, from serene sunsets to vibrant amusement park attractions. The project features sound design and musical composition by Barking Owl and Hitlist Music to underscore the sense of movement and discovery.
