Self Service: Virtualy

Brand

Self Service

Date

Sep 2026

Description

Virtualy is a fashion editorial series for Self Service, featuring model Caitlin Soetendal in a sequence of intimate, domestic portraits. Captured by photographer Tess Petronio, the project employs a grainy, analogue film aesthetic that leans into tactile fabric details and rich, patterned interiors. Stylist Suzanne Koller curates a wardrobe of heavy textures, including metallic gold jackets and intricate knitwear, which contrast against classical wallpaper and floral upholstery. The series maintains a documentary-style quality, balancing flash-lit compositions with natural light to create observational portraits. Hair styling by Benjamin Muller and makeup by Anthony Preel complete the production, emphasizing a clean and deliberate visual language throughout.

Style

Editorial, Warm, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Context

Editorial