Vince

Sep 2025

The Vince Fall/Winter 2025 campaign, lensed by photographer Emma Summerton and director of photography Max Montgomery, captures a moody coastal narrative that emphasizes minimalist silhouettes and structured tailoring. Set against the weathered concrete seawalls and windswept bluffs of an expansive shoreline, the imagery leans into an earthy, desaturated palette under diffused natural light. Featuring models Beauïse Genç and Quentin Demeester, the editorial integrates a tactile menswear and womenswear aesthetic with vintage vehicle interiors and open-field compositions. Fashion styling by Leith Clark highlights layered textures—from heavy plaid outerwear to sheer pleated dresses—while hair by Neil Moodie and makeup by Alex Babsky maintain a restrained, natural look. The campaign utilizes a moody and cinematic approach, incorporating grainy, monochrome techniques and analogue film textures to ground the seasonal collection in the organic elements of the coast.

Editorial, Earthy, Horizontal

Natural light

Advertising Campaign