Vince Staples
Magic
Brand
ProjectMagic
Date
Jun 2026
Description
Vince Staples presents Magic, a live-action project centered on an atmospheric slice-of-life moment within a local retail environment. The film navigates the interior of a brightly lit convenience store, capturing a character as he moves past packed merchandise and point-of-sale displays. Production for this piece was handled by GREATERGOOD. The visual approach utilizes a cinematic technique to ground the narrative, maintaining a clean aesthetic that highlights the textures of the retail setting.
Style
Horizontal, Cinematic, Clean
Industries
Specialty Retailers
Color
Pure White
Crimson
Background
Retail Store
Context
Brand Film / Corporate Video
Associated creatives
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