The music video for Vince Staples' single 'Magic', produced by GREATERGOOD, focuses on a singular narrative sequence set within a local convenience store. The visual approach utilizes live-action technique and cinematic composition to track the subject as he moves through the tight, item-dense aisles.
Captured in a horizontal format, the production relies on overhead lighting and a clean aesthetic to highlight the retail environment. GREATERGOOD managed the production for the project, maintaining a grounded, observational perspective throughout the film.
