Victoria's Secret
Victoria's Secret Fall 2025 VSX

Sep 2025
Victoria's Secret showcases its Fall 2025 VSX collection through a new sportswear campaign featuring models Abby Champion, Imaan Hammam, Jill Kortleve, Nneoma Anosike, and Paloma Elsesser. The project captures the activewear range across a series of outdoor stills. The imagery, captured by photographer Amy Troost, focuses on performance apparel in a variety of colorways. Fashion editor and stylist Jorden Bickham curates the athletic look, while the production benefits from clean, polished hair by Lucas Wilson and makeup by Hannah Murray. Set designer Griffin Stoddard and director of photography Ryan Marie Helfant also contributed to the execution of this commercial project.
Horizontal, Commercial, Clean
Natural light
Sportswear
River
Advertising Campaign






