Victoria's Secret

Sep 2025

Victoria's Secret showcases its Fall 2025 VSX collection through a new sportswear campaign featuring models Abby Champion, Imaan Hammam, Jill Kortleve, Nneoma Anosike, and Paloma Elsesser. The imagery highlights the performance apparel across a range of colorways, utilizing an outdoor setting to provide a clean aesthetic. Photographed by Amy Troost, the project emphasizes a minimalist approach to activewear. The styling by Jorden Bickham complements the performance silhouettes, while hair and makeup by Lucas Wilson and Hannah Murray maintain a polished, natural look. The production relies on natural light to capture the collection, maintaining a commercial feel throughout the series.

Horizontal, Commercial, Clean

Natural light

Sportswear

River

Advertising Campaign