Victoria's Secret

Jan 2026

Victoria’s Secret presents a Valentine’s Day 2026 campaign featuring model Hailey Bieber in a series of intimate, domestic settings. Captured by photographer Adrienne Raquel, the project leans into a nostalgic aesthetic, utilizing soft light and a warm color palette to frame the brand's latest lingerie collection. The imagery, styled by Gabriella Karefa-Johnson, places Bieber within ornate interiors defined by damask wallpaper and rose-toned textures. The production highlights a playful, commercial sensibility, blending classic fashion photography techniques with a deliberate, cozy focus on detail.

Horizontal, Commercial, playful, Warm, Nostalgic

Soft Light

Lingerie & Underwear

Valentine's Day Retail

Set-dressed, Garage

Advertising Campaign