Victoria's Secret: Sundrenched
Brand
Date
Apr 2024
Description
Victoria's Secret presents Sundrenched, a fragrance campaign captured in a series of live-action spots. The project leans into a warm aesthetic, utilising natural light and lens flare effects to evoke a sense of coastal ease. The creative direction focuses on candid, sun-drenched beach scenes, centering on a sunlit portraiture style. The production relies on a glowing, golden hour palette to complement the brand's scent identity. Music and sound design for the campaign were provided by SoStereo.
Style
Vertical, Commercial, Warm, Golden Hour, Lens Flare
Techniques
Natural light
Industries
Color
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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