Victoria's Secret

May 2026

Victoria’s Secret embraces a sun-drenched aesthetic with Hot Lacie Summer 2026, a campaign that pushes the boundaries of the heritage lingerie brand by leaning into the raw, elemental beauty of the coastline. Captured through the lens of photographer Renell Medrano, the imagery signals a departure from studio perfection, favoring a gritty, outdoor environment that grounds the delicate lace and vibrant sets in reality. Models Amelia Gray, Paloma Elsesser, and Reign Judge anchor the narrative, their relaxed poses against rocky, cloud-swept backdrops lending the collection an approachable yet elevated sensibility. Stylist Carlos Nazario heightens this impact by layering textures—pairing bold orange and pink lace with eclectic accessories like chunky bangles and headscarves—to craft a look that feels both curated and effortlessly candid. The project thrives on the interplay between the intricate, sensual undergarments and the rugged, natural light of the setting. By prioritizing a lifestyle-focused, commercial approach, the work creates a compelling tension between high-fashion editorialism and the tactile, everyday appeal of swimwear and lingerie. It is a masterclass in visual storytelling, where the environment serves as an active participant rather than a static backdrop, ultimately redefining the brand’s visual identity for the upcoming summer season while maintaining the core allure that remains synonymous with the house of Victoria’s Secret.

Lifestyle, Commercial, Sensual, Warm

Natural light

Lingerie & Underwear, Swimwear, Fashion