Victoria's Secret

Nov 2025

Victoria’s Secret presents the 'Holiday Ever After' campaign for the 2025 season, capturing a festive narrative through a series of commercial and editorial stills. Photographed by Charlotte Wales, the project leans into a warm aesthetic, balancing indoor intimacy with crisp, outdoor seasonal sequences featuring falling snow effects. The visuals, shaped by fashion director Priscilla Polley and stylist Malina Joseph Gilchrist, feature models Adut Akech and Daphne Groeneveld. The imagery utilizes natural light to highlight seasonal apparel, including plaid pajama sets and lingerie, complemented by set design from Stefan Beckman. Additional creative contributions include hair styling by Tamara McNaughton, makeup by Emi Kaneko, and manicures by Dawn Sterling.

Commercial, Warm, Horizontal

Natural light

Luxury Fashion Houses

Advertising Campaign