Victorian Plumbing

Jan 2025

Victorian Plumbing launches its 'Boss It' campaign, a commercial project that bridges the gap between home renovation and professional sporting culture. The film observes a pair of installers as they approach a bathroom fit-out with the focus and intensity of an athlete, blending technical construction sequences with locker room-style post-match interviews. Produced by Prodigious with creative from Saatchi & Saatchi London, the work utilizes live-action technique to capture a clean aesthetic, punctuated by a color palette of deep teals and soft greens. The narrative frame highlights the practical realities of retail plumbing and bathroom installation through a humorous, high-stakes lens.

Horizontal, Commercial, Clean

Specialty Retailers

Kitchen

TVC / TV Commercial