John Lewis explores domestic intimacy in its latest retail campaign, Where Love Lives. The film centers on a quiet holiday scene, following a family through a living room filled with seasonal decor and personal mementos.
The narrative adopts a documentary approach to capture naturalistic interactions within the home. The production makes use of warm indoor lighting and natural window light to establish an evocative, nostalgic tone. Agency Saatchi & Saatchi London led the creative direction for this live-action production, which was brought to life by Iconoclast UK.
