Vev: Brand Identity

Jun 2022

The brand identity for Vev introduces a visual language centered on translucent geometric forms and editorial typography. Designed to represent a modern web development platform, the project integrates 3D render/CGI assets with clean graphic design to highlight the intersection of content, design, and code. Developed by Decimal, Mediocre, and Rutger Paulusse, the identity is applied across varied touchpoints ranging from large-scale outdoor billboard advertising and transit hub displays to interactive digital interfaces. The execution leans into a minimalist aesthetic, utilizing warm natural light in environmental photography and contrasting 3D motion graphics to articulate a contemporary technological brand presence.

Horizontal, Commercial, Clean