LearningWell: Brand Identity

Brand

Date

Aug 2023

Description

LearningWell’s brand identity project establishes a contemporary visual language for educational and lifestyle publishing. The design system centers on a clean, minimalist aesthetic, leveraging vibrant, multi-colored gradients alongside a structured use of serif and sans-serif typography. Developed by Decimal, the identity encompasses a wide range of assets, including mobile-responsive UI interfaces and editorial web layouts. These components feature modular article cards and clear navigation, designed to enhance readability for content covering mental health, inclusion, and pedagogy. The system utilizes 3D render and CGI techniques to ground the brand across both physical merchandise and digital platforms. The result is a cohesive, scalable look that balances technical navigation with a high-energy, colorful interface.

Style

Vertical, Commercial, Clean

Techniques

UI illustration

Context

Website / Web

Associated creatives

DecimalGraphic Design

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LearningWell: Brand Identity

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