The brand identity for Echio, a live-streaming platform, centers on a modular visual system that blends candid documentary-style portraiture with high-contrast graphic design. Developed by Decimal, the project leverages bold typography and a vibrant color palette to anchor the brand's presence across both digital and physical touchpoints.
Execution spans a variety of media, including large-scale outdoor advertising, digital product interfaces, and social motion graphics. The design language utilizes clean vector styling and rhythmic color blocking to showcase artists and live session content, maintaining a consistent aesthetic in diverse environments from urban transit hubs to studio settings.
